SEARCH ENGINE OPTIMIZATION
Search Engine Optimisation (SEO) is the process of improving a website so that it ranks higher on search engines like Google, Bing, or Yahoo. The main goal of SEO is to increase organic (unpaid) traffic by making your website more visible when people search for products, services, or information related to your business.
1. On-Page SEO (things on your website)
Using the right keywords in titles, headings, and content.
Creating high-quality, useful content for readers.
Optimizing meta titles and descriptions (the text shown in search results).
Using internal links (linking to other pages on your site).
Ensuring mobile-friendliness and fast loading speed.
2. Off-Page SEO (things outside your website)
Building backlinks (when other trusted websites link to yours).
Improving brand mentions and social signals.
Getting listed in directories or local listings.
3. Technical SEO
Making sure search engines can crawl and index your site easily.
Using a proper site structure and XML sitemap.
Adding HTTPS (secure browsing).
Fixing errors like broken links.
Why is SEO Important?
Brings free traffic (no need to pay for every click like ads).
Builds trust and credibility (people trust websites on top).
Increases sales, leads, and visibility.
Works in the long-term (good SEO continues to bring results).